02 Nov The Birth of a Health Food Brand… the Story of PeaTos with Nick Desai Posted at 04:30h in Podcast by Natalie Jill The Birth of a Health Food Brand… the Story of PeaTos with Nick Desai
Did you know that there are 92,000 Cheetos eaten a SECOND and that Cheetos is a 1.7 BILLION dollar business? AND that 48% of Americans have eaten one in the last year! And that Frito Lay is a 4.5 billion dollar business and that it takes up 60% of the snacking market share? Well, Nick Desai, Chairman and CEO, Snack it Forward has a vision for Junk Food without the Junk and he is creating a massive and impactful disruption to the junk food industry.
Nick believes that there should be a bridge option between JUNK and totally unprocessed natural foods and he is willing to risk everything to make an impact on the obesity epidemic while being honest with who they are.
Today on Leveling up meet Nick Desai. He has been the Chairman and CEO of Snack It Forward since 2013. Snack It Forward, a better-for-you snacking company with a focus on plant based Snacks, boasts a portfolio of beloved brands including World Peas™ and Sunkist® Snacks. The World Peas™ mission: to help mainstream America eat better by creating “junk food” tasting…